From looking at the teaser trailer for "500 Days of Summer" I also noticed alot of attention to the name of the film, as this is a caption that comes up on five different occasions. Generally also, it came up in approximatly equal intervals of 10 seconds. Although i may not be doing this as frequently as this particular trailer, I think this is something to definatly consider, as this is a very effective way of creating awareness and a strong brand for the film. Which is the role of a teaser trailer, as not all films have been made when they create the teaser trailer. In a way a teaser trailer is a form of 'testing the water' in order for you to test your market to determine whether or not it will be a success. By repeatedly putting up the title you are increasing the awareness and therefore giving yourself the best possible chance of success.
Generally, from the trailers I have looked at the timings are all relativley the same. Within the last 10% of the time of the trailer, they will show the Title of the film, and usually the release date and perhaps the credits. They also all usually begin with the first scene or clip, between 5-8 seconds in, with the first voice over, or sound heard around 8 seconds. when music is heard or it is a slower paced trailer this time will be increased, and I think that my time will be increqased for this to give the audience time to create an idea of the emotion that will be in the film. I have chose to do it this way as I feel that there is more of an emphasis in my teaser trailer of the emotion the two feel, just like we see in the trailer 'Dear John'
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